HOME > AD MARKETING > AD TYPES > INTERACTIVE VIDEO
Interactive Video Ad
FEATURES
- This offering provides highly engaging viewability for video content.
- Rich media ads allow video to play within traditional ads.
BENEFITS
- Storytelling in an attention-grabbing way
- Content marketing
- Product awareness
AD SPECIFICATIONS
VIDEO
- ASPECT RATIO: 16:9 or 4:3
- RESOLUTION: 1920×1080 Max; 640×360 Min
- LENGTH: 90 Seconds Max
- ACCEPTABLE FORMATS: MOV, WMV, MP4, FLV, MPEG, MPG, AVI
- HTML5 AS: Third-Party Tag, DoubleClick Studio Creative, or DCM Tag
- FILE SIZE: 60MB Max
AUDIO (optional, necessary only if provided video files don’t include embedded audio)
- BITRATE: 250 KBPS Max; 64 KBPS Min
- ACCEPTABLE FORMATS: MP3, AAC, WAV
- FILE SIZE: 10MB Max
IMAGES
- ASSETS: Logo, Expansion Background, Product Images, Coupons, Buttons
- ACCEPTABLE FORMATS: GIF, PNG, JPEG
- IMAGE SIZE: 810×550 for Expansion Background
ADDITIONAL INFORMATION
- AUDIO: Sound should be user-initiated only.
- CONTROLS: “Close X”, play, pause, rewind and volume are generally required.
- Full URLs are required for the video, images, buttons, etc.
- Informa reserves the right to edit images/copy that do not meet the specifications listed above.
