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In-Article Expandable Ads*
- Full rich media interactivity
- Great user viewability, as the unit is positioned between two articles
- Unit starts as a 728×90 leaderboard, and at user click, expands over the article area to 970×700
- In-stream branding, viewable within editorial content flow
- Content marketing
- Product demonstrations
- Lead generation
Initial dimension: 728×90
Expanded dimension: 970×700
Client supplies: 3rd party tags or HTML5 (as 3rd party tag, DoubleClick Studio creative, or DCM tag)
Action: Expands from center and above at mouse over or user-initiated click. Closes via obvious “close” text or “X”.
Max Initial File Load Size: 200K; 300K polite download.
Borders: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
Animation on initial load should not last more than 15 seconds. Unlimited for user initiated animation.
Audio/Video must have visible functioning controls (play/pause, mute, stop). Audio muted on initial load. 1.1 MB additional file size allowed for host-initiated video. Unlimited file size for user-initiated video.