LEAD SERVICES

Nurture relationships with the leads that matter most.

HOME > LEAD SERVICES

We convert intent into actions.
You accelerate leads through the buyers funnel.

Informa Engage’s expert content is combined with targeted email communications and behavioral data to qualify prospects for your sales team.

Useful for

Engagement

Build engagement through involvement, interaction, intimacy and influence with lead programs that drive results.

Prioritizing Leads

Use data-driven methods to prioritize your call list for your sales teams. Or make the best use of your sales reps time by providing them with a list of leads prioritized by those most engaged.

Content Marketing

Effectively sequence relevant messaging based on the profile and behaviors of your desired prospects.

Lead services solutions

Lead Generation

Leverage our audience and trusted platforms to syndicate your content assets, and generate high-quality leads.

Our high-value audiences seek out information to research and evaluate multiple solutions, products, and services throughout the purchase process. Lead Generation programs syndicate your valuable thought leadership content across our brand channels to reach highly relevant audiences with interest in the content’s topic. Registration is required to view the content and you receive weekly reports with contact information for each lead.

USEFUL FOR

Capturing high-quality leads
Utilizing strong content marketing assets
Leveraging an engaged audience
Gaining 3rd-party credibility
Strengthening thought leadership

Content Lead Touch

Multi-touch strategy to nurture your high-quality leads.

We map three pieces of your thought leadership content to the needs of your prospects at key buying stages. A series of three emails is sent to 5,000 targeted contacts to generate and nurture their interest. You receive lead data for each user who views your content as well as overall campaign engagement metrics.

USEFUL FOR

Promoting multiple assets
Campaigns focused on lead quality over lead quantity
Moving prospects through the awareness, discovery & comparison stages
Using engagement data to prioritize follow-up

DETAILS

3-touch email strategy
Sent to audience of 5,000
Leverages Informa’s editorial expertise
Design included
Detailed summary reporting

Webinar Lead Touch

Further qualify and motivate your webinar registrants.

Gain greater return on your Webinar investment by engaging leads immediately after your event to maintain a conversation and move them toward a follow-up action. The program includes the development of an executive summary along with a series of three emails to registrants to encourage sharing, drive on-demand views, and expose users to related content.

USEFUL FOR

Nurturing webinar leads
Using engagement data to prioritize follow-up
Extending the life of your webinar
Repurposing webinar content

DETAILS

Co-branded marketing piece included that summarizing key highlights from webinar
3-touch email follow-up strategy
Customized messaging depending on registrant action
Summary reporting at close