How much does content really matter? What kind of data do marketers need most and what do they want to do with it? Where do B2B marketers plan to direct their budgets next year?

B2B Marketing Trends 2017 answers these questions and many more. Based on a direct survey of companies in sectors like automotive, technology, aviation, manufacturing, infrastructure, wealth management and others, Informa Engage has compiled an incisive look at what’s on the minds of B2B marketers and where they see the future heading.


Learn more about B2B marketers’

  • Top tactics in 2017


  • Top challenges with content marketing


  • Key measures of campaign effectiveness


  • Marketers’ top sources of data — and how they’re using it

Download your copy of B2B Marketing Trends 2017 today.

Complete the form to download your copy of B2B Marketing Trends 2017 today.

Start typing and press Enter to search