B2B Marketing
Trends Report

Published November 2018

Which content marketing strategies deliver the strongest ROI?

Where do teams plan to increase their budgets?

What traditional marketing methods deserve a renewed commitment?

The 2018 Marketing Trends Report answers these questions and more. Based on a direct survey of 850 companies in sectors like automotive, technology, aviation, infrastructure, health and financial services, Informa Engage has compiled an incisive look at the current climate of B2B marketing, and where it’s headed.

What’s Inside

  • Top Tactics in 2018

  • Strongest Ways to Engage the Best Leads

  • Where B2B Marketers Feel Most Confident

  • How Marketers Achieve Relevance and Alignment


Complete the form to download the 2018 B2B Marketing Trends Report.

Sample Chart

2018 Most Effective Lead Generation Tactics


Events Tradeshows

0 %

Company’s Website

0 %

Email Marketing

0 %

Content Marketing

0 %

Markets Surveyed

Data from Diverse Industries

Automotive & Trucking


Financial Services

Health & Nutrition

Industry & Infrastructure


Public Infrastructure

Restaurant & Food


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2018 Marketing Trends Report

Please fill out the form below to download the 2018 Marketing Trends Report